Millennials have been through it. The recurring economic setbacks have made them debt-ridden, underpaid, and overworked — and to top it all off the best financial advice they ever received was to eat less avocado toast and drink fewer lattes. They’re not planning for the future because every time they do, the plans come apart slowly and surely. They feel lucky if they can put away a few dollars or pay down just a bit more of their debt — all before the next financial disaster hits. And what does the new Mint app say to that? Anything you do to work towards a better future is worth celebrating, because Every Day Is Your Big Day.

We started by taking three real Minters, and created a series of videos that shared the stories of small, but impactful, decisions that are helping them create their better future. The goal was to reset a crushed generation’s ability to move past all the things they’ve been told they can’t have, and give them the confidence to tell their naysayers “Watch me.”

All that motivation added up to some solid Every Day wins, with 63.5 million video views, 12.8 social engagements, and a whopping 3.2 billion media impressions. It all showed us that Mint could empower a deserving generation, and help them move onwards and upwards.